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ADVERTISEMENTS

Revised October 31, 2016

Below are some of the published magazine and newspaper advertisements for the MN12 chassis Cougar. If you know of a Cougar ad that's missing from this page, please feel free to contact us with the information.



Production Cougars

The all-new 1989 Cougar was front and center for Mercury's advertising budget. Several major automotive magazines and newspapers (such as the USA Today) had prominent Cougar ads. Curiously, there wasn't much advertising past 1991.
Note: All known dates and/or issues are below each ad.


1989 Cougar LS Ad 1989 Cougar LS Ad
1989 LS 1989 LS (2-page spread)
1989 Cougar XR7 Ad 1989 Cougar XR7 Ad
1989 XR7 1989 XR7 (2-page spread)
1989 Cougar XR7 Ad 1989 Cougar LS Ad
1989 XR7, Motor Trend, 10/89 1989 LS (2-page spread)
1989 Cougar LS Ad 1989 Cougar LS Ad
1989 LS 1989 LS
1989 Cougar LS Ad 1989 Mercury 50th Ad
1989 LS, USA Today, 12/27/88 1989 Mercury 50th Anniversary Celebration, USA Today, 3/17/89
1990 Cougar XR7 Ad
1990 XR7
1991 Cougar XR7 Ad 1991 Cougar XR7 Ad
1991 XR7, Motor Trend, 1/91 1991 XR7, Motor Trend, 4/91

 

Mercury 50th Anniversary

For the 50th anniversary of the Mercury division at Ford, Lincoln-Mercury produced an 8-page brochure that highlighted the history of Mercury cars, but in reality it was simply disguised as a small booklet about the new advanced features and styling of the 1989 Cougar. Below are all 8 pages; each large version is full page size.
Thanks to Jeff for providing these photos.


Mercury 50th Anniversary Brochure Mercury 50th Anniversary Brochure
Page 1 Page 2
Mercury 50th Anniversary Brochure Mercury 50th Anniversary Brochure
Page 3 Page 4
Mercury 50th Anniversary Brochure Mercury 50th Anniversary Brochure
Page 5 Page 6
Mercury 50th Anniversary Brochure Mercury 50th Anniversary Brochure
Page 7 Page 8

 

IMSA GTO Cougars

The return of the Cougar to the Lincoln-Mercury Motorsport lineup in 1989 was carefully planned and choreographed in their advertising for that year's IMSA GTO racing season. Several magazine and newspaper ads covered the big Cat as it dominated the racing circuit for both 1989 and 1990.
Note: All known dates and/or issues are below each ad.


1989 IMSA Ad 1 1989 IMSA Ad 2
1989 IMSA Ad #1, AutoWeek, 2/27/89 1989 IMSA Ad #2
1989 IMSA Ad 3 1989 IMSA Ad 4
1989 IMSA Ad #3, Motor Trend, 10/89 1989 IMSA Ad #4
1989 IMSA 5 1990 IMSA Ad 1
1989 IMSA Ad #5 1990 IMSA Ad #1
1990 IMSA Ad 2 1990 IMSA Ad 3
1990 IMSA Ad #2, AutoWeek, 11/26/90 1990 IMSA Ad #3
1989 IMSA 1 1989 IMSA 2
1989 IMSA #1, USA Today, 3/17/89 1989 IMSA #2, USA Today, 3/10/89
1989 IMSA 3 1989 IMSA 4
1989 IMSA #3, USA Today, 3/24/89 1989 IMSA #4, USA Today, 8/4/89
1989 IMSA 5 1989 IMSA 6
1989 IMSA #5, USA Today, 10/27/89 1989 IMSA #6, USA Today, 12/21/89
1990 IMSA 1 1990 IMSA 2
1990 IMSA #1, USA Today, 2/9/90 1990 IMSA #2, USA Today, 3/23/90
1990 IMSA 3 1990 IMSA 4
1990 IMSA #3, USA Today, 4/27/90 1990 IMSA #4, USA Today, 7/20/90
1990 IMSA 5 1990 IMSA 6
1990 IMSA #5, USA Today, 8/3/90 1990 IMSA #6, USA Today, 9/28/90
1990 IMSA 7 1989 IMSA Manufacturer's Championship Banner
1990 IMSA #7, USA Today, 10/5/90 1989 IMSA Manufacturer's Championship Banner
1990 XR7 Championship
1990 XR7 (1989 IMSA Championship), USA Today, date unknown
1989 IMSA Promo Poster 1990 IMSA Promo Poster
1989 IMSA Promotional Poster 1990 IMSA Promotional Poster